Privacy Policy

This Privacy Policy was lastly updated on 24th May 2018

Introduction

5th Season (registered trademark of Project Paradise B.V.) takes your privacy seriously and works to ensure that your privacy is protected. This privacy policy (the ‘Privacy Policy’) together with our terms and conditions of use describes how and why we obtain, store and process data which can identify you. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.  By visiting www.5thseasonfruit.com (the ‘Site’) you are accepting and consenting to the practices described in this Privacy Policy. We may update this Privacy Policy from time to time and shall indicate on the Site when changes have been made.

Who is responsible for your personal data?

The Dutch company, Project Paradise B.V. with its registered office in Amsterdam, The Netherlands, Kingsfordweg 151, 1043 GR Amsterdam, registered in the Dutch Chamber of Commerce under number: 65387562 (‘5th Season’), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

The information we collect

We collect the information about you that you give us when you register with us, when you visit the Site, when you correspond with us and when you contribute to or use some of the advanced features on the Site. The information we collect is clearly set out on the web page on which we collect it. See for example our registration page and order form. Such information may include your name, address, e-mail address and phone number, financial and credit card information.

In addition, we may collect your IP address, operating system and browser type for system administration and to report aggregate information to our advertisers. This is statistical data about our users’browsing actions and patterns and does not identify any individual.

Parts of the Site are automatic and we may process your personal data as part of the Site.

Why we collect it and how we use it

We collect information about you so that we can personalise your use of the Site, assist your use of the Site and improve the Site generally.

We may use the information that you give to us to:

(i) carry out our obligations arising from any contracts entered into between you and us   and to provide you with the information, products and services that you request from us;

(ii) provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

(iii) provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

(iv) to notify you about changes to our service;

(v) to ensure that content from our Site is presented in the most effective manner for you and for your computer; and

(vi) we also use the information to notify you about changes to our service.

We may use the information that we collect about you to:

  • administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • improve our Site to ensure that content is presented in the most effective manner for you and for your computer;
  • allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our Site safe and secure;
  • measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
  • to make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them.

We will keep your data for as long as necessary to fulfil the purposes above or for as long as we are required by law. After this your personal data will be deleted.

Who we disclose it to

In addition to the circumstances set out at section 4 above, in certain circumstances we may need to disclose information about you if you breach this Privacy Policy or if you breach the terms and conditions of the Site. We may also disclose or access your account if required to do so by law or by any Governmental body or in the event that we sell or buy any business assets, in which case we may disclose your personal data to the prospective buyer or seller of such business or assets.

In order to provide you with services we may share your personal information with members of our corporate group and also with our trusted service providers. Data that is forwarded to third parties, is only used to provide you with our services. We never pass on, sell or swap your data for marketing purposes to third parties outside our corporate group.

Where we store your personal information

The data that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It will also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Any such transfer of your personal data will be carried out in compliance with applicable laws. 

Security

Keeping information about you secure is very important to us and certain sections of the Site may encrypt data using SSL or a comparable standard. However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk.

Your rights and accessing and updating your personal information

You have the right to request information about the personal data we hold on you at any time (free of charge once a year). If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed. We cannot remove your data when there is a legal storage requirement, such as book-keeping rules or when there are other legitimate grounds to keep the data, such as unsettled debts. You can withdraw your consent to us using the data for marketing purposes at any time. You can contact us by sending an email to hello@5thseasonfruit.com.

Questions?

If you have any questions or complaints relating to this Privacy Policy or how we use the personal information we have about you, please contact hello@5thSeasonfruit.com. We will endeavour to respond to you promptly.

External Links

The Site may contain links to other sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Updates to our Privacy Policy

The latest version of the Privacy Policy is always available on our website. We will communicate any material changes to the Privacy Policy, for example the purpose of why we use your personal data and/or the identity of the controller of your rights.

Cookies

A cookie is a small amount of data sent from our server and stored on your computer's hard drive if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use google analytics cookies on the Site. These cookies are used to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited.

You can choose to disable or manage cookies. Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of our Site may not be available to you. Find out how to disable/enable cookies by clicking on the “Manage Cookies”section of the Interactive Advertising Bureau UK website on the following link http://www.allaboutcookies.org.